Heres another great addition to an already thriving service, Adwords. It is nice to see companies make services like Adwords even better and the great thing about this is that its so darn easy to use. Although thats not suprising as Google as always been one of the few companies that can say they actually release user-friendly products.

The core of this tool is the concept of A-B Testing. This tool is really aimed around using Adwords and setting up ‘landing pages’ so that you can increase the chance of keeping the user on your site and turning that into a sale. Once you have your landing page you can then start to use the website optimiser to test which combinations of content on your page will give you the best Return on Investment (RoI).

There are a few simple steps to setting this up:

• Choose the landing page you want to optimise
• Choose the sections of the page you want to test
• Use the instructions to insert the code into your page
• Create variations of the current sections
• Preview and launch the expreiment
• Review the reports generated.

Google have created a video tutorial to see how to use the Adword website optimiser. Its really worth a look, you’ll be hooked like I am.

https://www.google.com/analytics/siteopt/siteopt/help/overview/2792391/index.html

If your not already signed up for adwords?

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First let me apologise for not posting this earlier. Now lets get into it.

The first way of using Google Adsense is to use ‘Adsense for Content’, this in my opinion is the one you will use the most. These are the kind of advertisements that you see all over the place. There are two types of ‘Adsense for Content’, they are Ad units and Link unit.

The biggest difference between the two types is that when someone clicks on an Ad Unit you will receive the pay from the click, whereas with the Link unit there are no advertisements displayed just a list of 4 or 5 topics. When someone clicks on one of the topics a page is loaded that lists all the advertisements for the topic.

The second way of using Google Adsense is ‘Adsense for Search’, this is a good way to create a search option for your site without actually having to program a search feature. Although if you did create your own then people wouldn’t get driven out of your website to a Google search results page. This would have to be one of the only downfalls to this, because Google lets you customise the search results page with your own colour scheme, header, etc. This is great when you want to keep a constant design across your site and don’t want your users to think they are getting sent straight off to Google although they actually are.

The added bonus of ‘Adsense for Search’ is that you can any sites you want, you can choose up to 3 URLs and Google.

The third option available to you is Referrals, these are the highest paying type of Adsense you can use but its not a simple pay-per-click, its more of a pay-per-action. For example, if you select to advertise Firefox then the user needs to click your advertisement, download Firefox and also need to select the option of installing Firefox with the Google toolbar. There is an upside to this, that is that you can earn up to $1 (USD) and up to $2 (USD) for some of the other referrals.

The upside of pay-per-action is that you can motivate the user to use the referral compared to pay-per-click where you are strictly prohibited from directly influencing the user into clicking the advertisement.

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